THE DICHOTOMY OF PRODUCT VS. PROCESS
As a photographer, I often bump up against other people’s expectations of what my photos should look like. It’s an all too common paradox present in our world today in which we get to curate what people see of our work. There are three different relationships as I see it in the realm of commercial photography; there is, of course, the photographer who experiences the process of the work, there is the subject or client who sees the product of the work and then there is the ego of both.
For me, selling photography is a bit of a strange but necessary task. Strange because it is art who’s end-gain will face the judgment of someone who is exchanging that art for money; necessary because the cost of maintaining the equipment, the training, the software is too much to do for free. There is so much process that goes into designing images that subjects are removed from that I try to share with them when composing images. I think taking portraits can be a marvelous opportunity for self-discovery, self-actualization, and imagination— both for the photographer and the subject.
Often the relationship to money complicates that prospect— as it does with any art form.
But when it comes to sharing photos, it can be a really vulnerable act. In essence, photography is about representing what we see and what we feel. When we think about both of those things independently, neither are subject to scrutiny and yet when it comes photographs we tend to think “is it good or bad?” But nothing can be so harsh a death sentence for the story of a photograph than those two words.
For me, regardless of whether it’s good or bad the important question is what does it say? When we think about technique as photographers, the impulse is sometimes to see it as an end-gain to get a certain look or feel rather than a mechanism for telling a story. There are conscious choices and there are unconscious choices— is the photo intentionally representational of an action/person/story or is it just an effect?
One of the most talked-about mistakes of young or beginning photographers is that they take too many pictures. This is because, like any form of communication, you have to first learn the language. When I had just started out I, like I’m sure many others, heard that and thought well yeah, no shit sherlock that’s how you get better. But I reached this moment in photography/editing/what have you, and it’s kinda like looking back at my fashion choices in middle school where I just can’t help but think what the f*ck was I thinking! I began to see that the powerful images I was drawn to were shot with intention and told a story. My relationship to technique changed because I saw it as a means of representing subjects in a certain way or saying something about them that only the alignment of that moment in time could represent. The result is that images are richer in substance; choices are intentional and relationships are deeper.
There’s often this pressure in the realm of creativity to already know what you’re doing. When you start making money from that craft, that expectation only gets more stifling. The risk is that the process of creating becomes sterile in a way only the magic of transactions can do. Yet the process is so much richer than the product and part of the experience of taking photographs is sharing that with the subject. We are the gatekeepers to how we let judgment and the fear of judgment shape how we create; it can smother you or liberate you.
But we always get to decide.